LGDR, a hybrid model based on skills, knowledge and collaboration

LDGR is a rather unique blue-chip company born from the union of four important art dealers, Dominique Lévy, Brett Gorvy, Amalia Dayan e Jeanne Greenberg Rohatyn. The Rohatyn gallery, inaugurated in March after a restoration by the Uruguayan architect Rafael Viñoly, will start in January with headquarters in the new space on the Upper East Side of Salon 94, Lévy Gorvy has decided to give up his current Madison Avenue gallery; Dayan recently left his Luxembourg & Dayan gallery, which has also closed its space in New York but remains open in London. In short, the four gallery owners who each work with a long experience on modern, post-war and contemporary art launch a new model of proposal. In this interview Dominique levy tells to Arteconomy24 how the project was born and developed together and the future objectives. (in the photo From left, Amalia Dayan, Dominique Lévy, Jeanne Greenberg Rohatyn and Brett Gorvy at Rohatyn’s gallery, Salon 4.Credit … Caroline Tompkins for The New York Times)

How was LGDR born?
LGDR grew out of a long-standing friendship and relationship like when Brett Gorvy and I joined forces about six years ago. During the pandemic, we analyzed our business and concluded that we needed to recover something lost over the years. So we decided to come together to share a business model focused more on the artistic side.

How does it differ from the previous activity?
It is a hybrid model: we are not a gallery, we are not an art advisor, but something new. We will maintain our offices in New York, Paris, Hong Kong and London and organize exhibitions when it is important to do them with greater attention to the calendar. This is the main difference with LGDR. It will not be scheduled every eight weeks, some exhibitions will be itinerant, others will last two months, but we will organize exhibitions when our artists are ready and when our calendar allows it.

Who will be the pros in this hybrid model?
What best describes LGDR is a Venn diagram. Inspired by this diagram, LGDR has several departments. First of all, the Research a very important area with people around the world with experience in both the secondary and primary markets to give the artwork what we call pedigree, dignity, heritage and history. Research is essential not only for working with clients on their collections, but also for living artists and summers. Then there is thecuratorial intuition which is another key element of LGDR. We have a strong bond with the most important curators who have the task of listening to the artists and developing relevant exhibitions with them. Our curators work closely with museum curators to defend and represent our artists. Very often the dialogue with collectors, even if interesting, should be more aimed at the collector’s desire. Finally, we have extended the collaboration to a group of people at an international level (for example, in Milan, Elena Bonanno from Linguaglossa deals with Lévy Gorvy in Italy), in Korea, in Switzerland, in the geographical areas where we believe there is an interesting link with art, collecting, institutions.

in the photo from left Amalia Dayan, Dominique Lévy, Brett Gorvy and Jeanne Greenberg Rohatyn

Were you inspired by investment banks?
Indeed, the model is a structure inspired by the private banking of Swiss banks, which is based on competence with people acting within a territory. In this sense, it is a hybrid model and the services we offer fall within the area of ​​a Family Office Management Service.

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